Mind Frame India storms ICC World Cup 19’ with “DIL SE KHELO” cricket anthem.
As the World Cup fever has begun to soar the excitement around the game, a new cricket anthem ‘Dil Se Khelo’, conceptualized by Mind Frame India’s maverick team, launched & released globally by T-series, is adding spice to the whole gambit.
This is a wishing anthem which wishes Team India with these meaningful lyrics to get the world cup home and play with their hearts out. It depicts the culture of our country where cricket binds everyone together as the opening line of the song narrates that cricket is “India’s only religion”. It also shows different sects of people playing cricket with the same enthusiasm and zeal from the classes to the masses. It has a peppy tune which gets registered easily in the listener’s mind and in no time the listener will start humming Dil Se Khelo. It has a unique hook step which is a signature step for the line Dil Se Khelo.
Creative Vision of the song is to show the cultural & regional mix spiced up with entertaining cricket shots going well with the lyrics which is showcased by the maverick cricket fans.
T-series has launched Dil Se Khelo as the only anthem to cheer Team India. It is a unique song chosen, selected and featured on the Pop Chartbusters for the first time during World Cup 2019. As entertainment and cricket goes hand in hand, ardent fans of T-series and global music listeners shall always remember T-series for this particular initiative for World Cup.
The song is written, composed, sung & directed by ShahNawaz Ali who has been signed by T series for this peppy jingle.
This song has been extensively shot all across Mumbai at a soaring temperature of 40 degree C and the crew size was humongous plus the dancers and casts had to travel all the way to multiple locations for the song to be shot aesthetically, right from Goregaon FilmCity to Nariman Point covering various locations, cricket grounds, lanes, by-lanes to make to more Indian. The song was shot for more than 3 days as it had various cricketing shots, timed to perfection, & the biggest challenge faced by the director was the timing of the shot with the music. Also, umpteen rehearsals were done to get the hook step right by the dancers and the other casts since there were different steps for the dancers and the casts.
The tremendous response of the song during the cricket season helped Mind Frame India get a great coverage from various Advertising journals to name a few Brand Equity, Afaqs!, Exchange4Media, Sports Business, Fisto, Inside Sports etc.