Mind Frame storms World Cup with ‘Dil Se Khelo’ cricket anthem
As the World Cup fever begins to soar the excitement around the game, a new cricket anthem ‘Dil Se Khelo’, conceptualised by Mind Frame India, advertising and digital marketing solutions company, is adding spice to the whole ‘gambit’.
According to Mind Frame, it is a wishing anthem from every cricket lover. “Wishing their country to play with their hearts out and rock.”
“There was a keen tussle between all leading brands to release this song but the agency chose T-series as it has the strongest presence on the digital media and values good content as this is a rational song from every Indian wishing the team by all means,” the company said.
The film features enthusiasts and lovers of cricket that binds all classes, communities and masses together in India. “The same has been creatively showcased with the help of the song visually to bring peace and harmony within all Indians during this occasion of World Cup which comes once in 4 years,” it further added.
The advertising and digital marketing solutions company has successfully worked with brands including ADITYA BIRLA, Tata and New India.